You might say that cake designer Amy Noelle has one of the best jobs in the world. She designs and creates gorgeous custom cakes for anyone who asks. Her studio is known for creating lifelike floral creations on some of the most beautiful cakes in NYC.
What’s a big celebration without a cake? It’s one of those party planning elements that can be a joy to consider. Especially if you have a sweet tooth. Something you should know about Amy is this: what separates her cakes from other elaborately decorated cakes is that she prefers to ice them with buttercream instead of fondant—making each element edible.
I paid a visit to her studio and was educated and extremely impressed by what I saw. Not only did she have spectacular elements for making beautiful cakes, each assignment was carefully considered to be a work of art. Naturally, she is dedicated to using local and sustainable ingredients—honey, berries, eggs and cream are sourced from New York farmers at the Union Square Greenmarket.
Her studio, Sugar Flower Cake Shop has a Popup Cake Boutique. On Tuesday through Friday from 11 to 6 pm and Sundays from 9 to 3pm, you can sample the goods: from fancy cupcakes to scrap cake slices. Located in The Arts Building, 336 West 37th Street, Suite 950.
Noelle made me a custom cake inspired by my paisley party theme that had expressive pink and green icing accented by white dotted paisley icons (as seen in the photo at the top of this post). I got to watch her decorate the cake, and it was cool to see her enter a zen mode while applying the intricate paisley designs. I’m here to say, you can feel and taste the love in every bite. The cake she made me serves 50, and features raspberry, mango, and coconut buttercream. $600. sugarflowercakeshop.com
Since the posting of this story, the space has been taken over by Madison Lee, who make cakes just as beautifully.
