Beautifully Decorated Cakes by Amy Noelle of Sugar Flower Cake Shop

You might say that Cake Designer Amy Noelle has one of the best jobs in the world. She designs and creates gorgeous custom cakes for anyone who asks. Her studio is known for creating lifelike floral creations and for coming up with unique interpretations for each and every occasion.

One of the things that separates her cakes from other elaborately decorated cakes is that she prefers to ice them with buttercream instead of fondant—making them that much more enjoyable to eat.
Naturally, she is dedicated to using local and sustainable ingredients—honey, berries, eggs and cream are sourced from New York farmers at the Union Square Greenmarket.

Sugar Flower Cake Shop has a Popup Cake Boutique. On Tuesday through Friday from 11 to 6 pm and Sundays from 9 to 3pm, you can sample the goods: from fancy cupcakes to scrap cake slices. Located in The Arts Building, 336 West 37th Street, Suite 950.

Noelle made us a custom cake for the paisley party—I watched as she entered zen mode while applying the intricate paisley designs onto the cake. You can feel and taste the love in every bite. This cake serves 50, and features raspberry, mango, and coconut buttercream. $600.

Since the posting of this story, the space has been taken over by Madison Lee, who make cakes just as beautifully.